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Ally Bank commercials
2011-12
Lee Tergesen provides the voice-over in the clever TV commercials
in Ally Bank's "People Sense" ad campaign.
These commercials launched in September 2011:
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Briefcase of cash: Lee narrates
throughout the whole ad.
The concept is that a total stranger will watch a case full of
$100,000 for free, so why should a bank charge fees?
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Accept it:
The ad deals with ATM fees, and Lee's
voice comes in only at the very end.
These ads launched in May 2012:
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Blender ad: Customers entering a dry cleaning business
aren't greeted by a person -- just a machine, In this case, it's
a blender on the counter. Lee narrates: "If your bank doesn't
let you talk to a real person 24/7, you need an Ally."
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Script ad: People on the street read canned responses
typical of many customer service reps. Lee tells us, "If your
bank doesn't give you knowledgeable customer service 24/7, you
need an Ally."
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Supermarket: The ad shows a grocery store customer letting
another man go ahead of him in line. The supermarket then
celebrates the man as the 1 millionth customer. The concept:
"People don't like to miss out on money that should have been
theirs."
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